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	<title>Comments on: Ocean PSA clichés</title>
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	<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/</link>
	<description>The Mostly Ocean Show</description>
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		<title>By: Jason R</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-1195</link>
		<dc:creator>Jason R</dc:creator>
		<pubDate>Fri, 05 Feb 2010 12:55:24 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-1195</guid>
		<description>Eric Eckl has a similar PSA critique going on over at his blog, &lt;i&gt;Water Words That Work&lt;/i&gt;: &lt;a href=&quot;http://waterwordsthatwork.com/2010/02/05/environmental-awareness-flop/&quot; rel=&quot;nofollow&quot;&gt;A Flat Out Flop&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Eric Eckl has a similar PSA critique going on over at his blog, <i>Water Words That Work</i>: <a href="http://waterwordsthatwork.com/2010/02/05/environmental-awareness-flop/" rel="nofollow">A Flat Out Flop</a></p>
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		<title>By: jason</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-1181</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Thu, 28 Jan 2010 03:41:56 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-1181</guid>
		<description>And in the event anyone wonders, I am as guilty of using these same cliches in my videos as everyone else. But now that I notice them, I am trying to be more sensitive to what images I use and how I use them.</description>
		<content:encoded><![CDATA[<p>And in the event anyone wonders, I am as guilty of using these same cliches in my videos as everyone else. But now that I notice them, I am trying to be more sensitive to what images I use and how I use them.</p>
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		<title>By: jason</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-1180</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Thu, 28 Jan 2010 03:38:39 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-1180</guid>
		<description>Might as well continue to collect more examples of bad ocean PSAs in the comments here. I found this one today. The first ~55 seconds are classic ocean psa cliche. After that, it&#039;s a typical sequences of scenes with white people coming to the rescue.

The other characteristic of these vids is that they rely strongly on textual narration, usually in a bold, white font. This is no doubt a consequence of the underwater scenery, where lighter lettering is going to contrast better. But they rarely have a voice joining the unconnected sequences of charismatic megafauna.

&lt;a href=&quot;http://www.youtube.com/watch?v=WCNwx0X-74E&quot; rel=&quot;nofollow&quot;&gt;Blue Horizons&lt;/a&gt;


	New Agey music √
	White lettering √ 
	White people to the rescue √ 
	Brown people harming the environment X 
</description>
		<content:encoded><![CDATA[<p>Might as well continue to collect more examples of bad ocean PSAs in the comments here. I found this one today. The first ~55 seconds are classic ocean psa cliche. After that, it&#8217;s a typical sequences of scenes with white people coming to the rescue.</p>
<p>The other characteristic of these vids is that they rely strongly on textual narration, usually in a bold, white font. This is no doubt a consequence of the underwater scenery, where lighter lettering is going to contrast better. But they rarely have a voice joining the unconnected sequences of charismatic megafauna.</p>
<p><a href="http://www.youtube.com/watch?v=WCNwx0X-74E" rel="nofollow">Blue Horizons</a></p>
<p>	New Agey music √<br />
	White lettering √ <br />
	White people to the rescue √ <br />
	Brown people harming the environment X </p>
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		<title>By: David</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-1051</link>
		<dc:creator>David</dc:creator>
		<pubDate>Tue, 22 Dec 2009 13:47:05 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-1051</guid>
		<description>You nailed it, Jason. I love the ocean realm but I&#039;m continuously disheartened by the &quot;romantic&quot; efforts to protect our oceans through popular media. 

Back in the early days...we dubbed these video efforts &quot;the sunset videos&quot; (i.e. they always ended with a dramatic warning and a sunset shot over the water).

Why is it that nobody would think to produce a modern TV series with the look, feel, and content of &quot;the Jack Benny Show&quot; but we continuously try to reinvent Cousteau...?</description>
		<content:encoded><![CDATA[<p>You nailed it, Jason. I love the ocean realm but I&#8217;m continuously disheartened by the &#8220;romantic&#8221; efforts to protect our oceans through popular media. </p>
<p>Back in the early days&#8230;we dubbed these video efforts &#8220;the sunset videos&#8221; (i.e. they always ended with a dramatic warning and a sunset shot over the water).</p>
<p>Why is it that nobody would think to produce a modern TV series with the look, feel, and content of &#8220;the Jack Benny Show&#8221; but we continuously try to reinvent Cousteau&#8230;?</p>
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		<title>By: jason</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-1014</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Fri, 18 Dec 2009 03:14:27 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-1014</guid>
		<description>&lt;a href=&quot;http://sharkdivers.blogspot.com/2009/12/miami-green-oceans-forum-2009.html&quot; rel=&quot;nofollow&quot;&gt;Here&#039;s yet another &quot;fantastic&quot; ocean PSA&lt;/a&gt;
&lt;ul&gt;
	&lt;li&gt;New Agey music √&lt;/li&gt;
	&lt;li&gt;White lettering √ &lt;/li&gt;
	&lt;li&gt;Brown people harming the oceans √&lt;/li&gt;
	&lt;li&gt;Absence of images of affluence √ &lt;/li&gt;
&lt;/ul&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://sharkdivers.blogspot.com/2009/12/miami-green-oceans-forum-2009.html" rel="nofollow">Here&#8217;s yet another &#8220;fantastic&#8221; ocean PSA</a></p>
<ul>
<li>New Agey music √</li>
<li>White lettering √ </li>
<li>Brown people harming the oceans √</li>
<li>Absence of images of affluence √ </li>
</ul>
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		<title>By: Jason R</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-980</link>
		<dc:creator>Jason R</dc:creator>
		<pubDate>Sun, 13 Dec 2009 00:51:38 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-980</guid>
		<description>Let&#039;s see.

&lt;ul&gt;&lt;li&gt;New Age music - &#8730; check&lt;/li&gt;
&lt;li&gt;Stark white letters on dark background - &#8730; check&lt;/li&gt;
&lt;li&gt;White narrator - maybe, probably&lt;/li&gt;
&lt;li&gt;Dark-skinned people exploiting the environment - &#8730; check (minute 01:59)&lt;/li&gt;
&lt;li&gt;Little to no depiction of the affluence of western cultures and their consumption&#039;s role in habitat degradation - &#8730; check.&lt;/li&gt;&lt;/ul&gt;

That was in both the 2 and 12 minute versions.</description>
		<content:encoded><![CDATA[<p>Let&#8217;s see.</p>
<ul>
<li>New Age music &#8211; &#8730; check</li>
<li>Stark white letters on dark background &#8211; &#8730; check</li>
<li>White narrator &#8211; maybe, probably</li>
<li>Dark-skinned people exploiting the environment &#8211; &#8730; check (minute 01:59)</li>
<li>Little to no depiction of the affluence of western cultures and their consumption&#8217;s role in habitat degradation &#8211; &#8730; check.</li>
</ul>
<p>That was in both the 2 and 12 minute versions.</p>
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		<title>By: jebyrnes</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-971</link>
		<dc:creator>jebyrnes</dc:creator>
		<pubDate>Fri, 11 Dec 2009 23:27:33 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-971</guid>
		<description>Hrm.  Perhaps you watched the 12 minute one?</description>
		<content:encoded><![CDATA[<p>Hrm.  Perhaps you watched the 12 minute one?</p>
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	<item>
		<title>By: jason</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-970</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Fri, 11 Dec 2009 22:43:23 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-970</guid>
		<description>jebyrnes - We must not have watched the same PSA.</description>
		<content:encoded><![CDATA[<p>jebyrnes &#8211; We must not have watched the same PSA.</p>
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		<title>By: jebyrnes</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-968</link>
		<dc:creator>jebyrnes</dc:creator>
		<pubDate>Fri, 11 Dec 2009 21:55:17 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-968</guid>
		<description>Shockingly, no.  At least, not in the 2 minute version.  Not a bad piece, really.</description>
		<content:encoded><![CDATA[<p>Shockingly, no.  At least, not in the 2 minute version.  Not a bad piece, really.</p>
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	<item>
		<title>By: jason</title>
		<link>http://cephalopodcast.com/blog/2009/12/ocean-psa-cliches/comment-page-1/#comment-969</link>
		<dc:creator>jason</dc:creator>
		<pubDate>Fri, 11 Dec 2009 12:41:34 +0000</pubDate>
		<guid isPermaLink="false">http://cephalopodcast.com/?p=1656#comment-969</guid>
		<description>So after review, I am sadly correct on all counts. Understand, I am not disagreeing with the emotional appeal of this particular PSA. I am in accord with the assessment that something is awry with spaceship Earth. And the production qualities are stellar&#8212;Earth-Touch did a first rate job with the footage and editing. But the narrative is flawed and the some of the imagery is as dubious as I&#039;d imagined.</description>
		<content:encoded><![CDATA[<p>So after review, I am sadly correct on all counts. Understand, I am not disagreeing with the emotional appeal of this particular PSA. I am in accord with the assessment that something is awry with spaceship Earth. And the production qualities are stellar&#8212;Earth-Touch did a first rate job with the footage and editing. But the narrative is flawed and the some of the imagery is as dubious as I&#8217;d imagined.</p>
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